I deploy and run the machine that books you meetings every month.
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noun · abbreviation of Go-To-Market engineering
Discipline that consists in designing, automating and industrialising the acquisition, prospecting and sales-conversion systems of a B2B company.
Rather than relying on manual or repetitive tasks (finding contacts, sending emails, updating spreadsheets), it turns commercial growth into a technical system that is reproducible, measurable and automated.
NEW_SIGNAL
"3 new HVAC roles opened in Lyon."
To: Head of Operations
Subject: Your three open roles
Hi Sarah,
I just saw that you opened three HVAC technician roles in Lyon. Worth a call?
A list exported from a database, filtered by industry and headcount. Half the contacts are the wrong person, the other half have no reason to answer.
The same template sent to 2,000 people with a {{first_name}} tag. Buyers spot it in two seconds and archive it in one.
Reaching out without knowing whether the company is hiring, raising, expanding or changing tools. You arrive at a random moment, so you get a random answer.
One domain, one inbox, no warm-up, no monitoring. Deliverability collapses after three weeks and every message lands in spam.
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But outbound isn't dead. It just got more demanding.
Accounts selected on real criteria: tech stack, hiring, funding, geography, decision maker identified by name. Fewer contacts, far more replies.
Every message starts from a fact about the company and connects it to a problem the buyer has right now. Written for one person, not a segment.
Multiple domains and inboxes, warmed up, authenticated and monitored daily. Volume stays controlled so the engine keeps delivering month after month.
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You run a cold email, GTM or outbound agency… I reinforce your team on client campaign management, so you can scale your business without carrying the operational side.
Book a 30-minute callThe tools I work with:
ICP_NOTE
"Ops directors, 50–200 staff."
My name is Rémi Lagorce. I am a GTM engineer. I build the systems behind a qualified pipeline: data sourcing, signal detection, AI enrichment, messaging and multichannel outreach. I don’t do generic outreach: I identify the signals that truly matter in your market, build the tools that act on them, and deliver conversations with buyers who are ready to engage. I have done it for agencies, recruitment, real estate, clinical trials and clinics.
Five markets, one method. Each system below was designed, built and run for a different buyer.
Agents were prospecting by hand: scanning the market, copying contacts, reaching out one by one. Hours went into finding sellers instead of meeting them.
I built an automation that runs the prospecting routine end to end: sourcing opportunities, qualifying them and preparing the first contact, so agents start the day with a list that is ready to call.
Fortify sells IT services to companies. Its two BDRs needed a steady flow of accounts that were ready to call, without spending their days building lists.
I ran the GTM behind the BDR team: sourcing and enriching accounts, preparing each call list by vertical, and running cold email alongside the phone. Every campaign, account, contact and call task landed in their Notion CRM.
A recruitment agency has two pipelines to fill at once: companies that are hiring, and candidates to place. Doing both by hand, in a niche like HVAC, does not scale.
I set up a full system that works both sides. It sources clients from job postings and general company databases, sources and targets candidates, then reaches out automatically on WhatsApp, LinkedIn and email.
A sponsor needs eligible patients fast, and a recruitment partner is only relevant while a trial is enrolling. Timing decides everything.
I pull new studies from ClinicalTrials.gov, classify each indication by prevalence with an LLM, and route the right sponsors and CROs to outreach. On the patient side, a digital funnel sends ads to a prescreening form, with a simulator to forecast inclusions.
Clinics that buy ads are the best buyers for patient lead generation. Nothing separates them from the rest in a standard contact list, and their founders rarely answer email.
I mapped aesthetic and hair transplant clinics, checked each one for active Meta ads, and wrote AI icebreakers from the clinic's own positioning, with local salutations. Prospecting then ran on WhatsApp, where founders actually reply.
A 30-minute call to understand your market and see if I can help.
Book a 30-minute call